A house of design-led brands

Brands for a slower, richer life.

Futurewagon acquires, incubates and builds global brands by collaborating with creative entrepreneurs, and runs the design, manufacturing and distribution engine behind them.

Build a brand with us See our brands
Writing in an Alicia Souza plannerJournals & planners
Leaf & Loom printed acacia wood platterHosting & serving
Humanhood paint by numbers kit on a deskHobbies & crafts
Sky Goodies paper lanternsHome décor
20+product categories across home, lifestyle, kids, pets and hobbies
30+certified factory partnerships
3sourcing countries: India, China and Vietnam
8brands sold across India and the US

Our brands

Every brand is made to make everyday life a little better.

From planners that help you plan your days to ukuleles that get you to slow down and learn something new, we make things worth spending time with.

Hands holding an Alicia Souza planner at a desk
Planners & journals

Illustrated planners, journals, calendars and stationery co-created with illustrator Alicia Souza.

Visit the shop →
Humanhood handmade candles on a wooden shelf
DIY kits

DIY kits that put a new skill in your hands: candle making, paint by numbers and vision boards.

Visit the shop →
Happy Wagon illustrated t-shirt worn with a cup of coffee
Stationery, gifts & apparel

All about fun, art and self-expression: stationery, gifts and apparel designed by talented illustrators.

Visit the shop →
Sky Goodies lit-up paper village
Paper décor & craft kits

Handmade paper décor and DIY paper craft kits: butterflies, buntings, lamps and mini desk calendars.

Visit the shop →
See all 8 brands →

Since 2016

Ten years of making, one step at a time.

Proudly bootstrapped and customer-first from day one. Our team brings deep experience in technology, finance, logistics, operations, brand management, supply chain and acquisitions.

  1. 2016

    Futurewagon begins in Bengaluru.

  2. 2018

    Launched Happy Wagon, our in-house stationery and gift label.

  3. 2019

    Our first show at NY NOW.

  4. 2020

    Opened our fulfilment centre in Tuticorin, Tamil Nadu.

  5. 2023

    Formed Wagon Brands Corp in the US and launched Printwagon, our B2B sourcing business.

  6. 2025

    Launched our own brands in the US.

  7. 2026

    Partnered with leading sales reps across the US and Canada.

How we make

From a sketch to a shelf, under one roof.

Make with Printwagon, our sourcing arm →
  1. 01Design & developmentIdeas, artwork, mock-ups and specs, built with the creator.
  2. 02Sourcing & samplingThe right factory across India, China or Vietnam, then samples until it’s right.
  3. 03Compliance & testingCertified factories, product testing and paperwork for each market.
  4. 04Production & QCProduction we oversee, with quality checks before anything ships.
  5. 05Freight & exportSea and air freight, customs and export documents handled.
  6. 06Marketplace & retailLaunched through our own stores, marketplaces and wholesale partners.

Growth services · for select partners

Grow on the same rails we run our own brands on.

The systems and teams behind our own brands (marketplaces, online stores, wholesale and day-to-day operations) are open to a small number of partner brands each year.

Ask about becoming a partner
  • MarketplacesListings, ads and inventory on leading marketplaces in India and the US.
  • Your own online storeShopify stores set up and grown, from product pages to repeat customers.
  • Wholesale & repsAccess to our showroom and sales-rep network across the US and Canada.
  • AI & TechnologyAgentic workflows, analytics and optimizations across the business.

Partner with us

Our whole model is built on working together.

However you'd like to work with us, there's a place to start.

Artists & creators

Build a brand together

You bring the voice and the audience. We bring product, making and selling, and we co-own what we build.

Start a conversation → Global brands

Bring your brand to India

We license international brands and build them for Indian customers, from product to shelf.

Start a conversation → Brands & retailers

Get your products made

Product development and sourcing through Printwagon, from a team that does it for its own brands every day.

Start a conversation → Reps & distributors

Carry our brands

Showrooms, reps and distributors who want slow-living lines their buyers will love.

Start a conversation →

Notes from the making

New brands, new collaborations and stories from the factory floor, sent once a month.

Get in touch

Let's make something worth slowing down for.

Tell us a little about you and what you have in mind. A real person on our team will reply.